Hyatt growing select-service portfolio in Southeast

NATIONAL REPORT — Hyatt Hotels Corp. is expanding its Essentials across the Southeastern U.S., with more than 30 Hyatt Studios, Hyatt Select, Hyatt Place, and Hyatt House hotels representing approximately 4,000 rooms in its pipeline.

The portfolio is growing in high demand markets in Florida, Georgia, South Carolina, and Alabama.

The company currently has 14 Hyatt Studios hotels, an upper-midscale, extended-stay brand, in its pipeline in the Southeast, including one in Alabama (Hyatt Studios Foley); seven in Florida (Hyatt Studios Orlando UCF – EV, Hyatt Studios Jacksonville/St. Johns Town Center, Hyatt Studios Tallahassee I-10, Hyatt Studios Pensacola I-10, Hyatt Studios Crestview, Hyatt Studios Sarasota/Lakewood Ranch and Hyatt Studios Venice); four in Georgia (Hyatt Studios Macon, Hyatt Studios Winder, Hyatt Studios Pooler and Hyatt Studios Warner Robins); one in Mississippi (Hyatt Studios Olive Branch); and one in South Carolina (Hyatt Studios Beaufort / Parris Island).

Hyatt also has nine Hyatt Select, an upper midscale transient brand, in its Southeast pipeline, including one in Alabama (Hyatt Select Tuscaloosa Downtown); two in Georgia (Hyatt Select Port Wentworth/Savannah North and Hyatt Select Valdosta); three in Mississippi (Hyatt Select Hattiesburg – I-59, Hyatt Select Vicksburg, Hyatt Select Oxford); and three in Louisiana (Hyatt Select Gonzales, Hyatt Select West Monroe and Hyatt Select Covington).

Hyatt is also growing its more established brand in the region with four Hyatt Places in Alabama, Florida and North Carolina and nine Hyatt House hotels in Alabama, Florida, Georgia and Louisiana in its pipeline.  

“Opening the first Hyatt Studios properties has given us a unique perspective on the strength of one of Hyatt’s newest Essentials brands,” said Hiren Desai, CEO and principal of Chattanooga, Tennessee-based 3H Group, which has opened two Hyatt Studios locations in Alabama with a third one opening in Florida this year. “The hotels are ramping quickly and gaining traction with both extended-stay guests and corporate travelers.”

“The Southeast continues to lead the country in population growth and corporate relocation activity, creating sustained lodging demand in smaller markets” said Jason Ballard, senior vice president and global brand leader, Essentials Portfolio, Hyatt. “Our Essentials brands are built to capture that opportunity, offering efficient models backed by Hyatt’s commercial strength and distribution platform.”