Isaac Lake, brand leader, LivSmart Studios, shares how Hilton is reshaping the extended stay landscape, and why this sector is a strategic investment for all owners.
As one of the newest addition to the Hilton portfolio, LivSmart Studios by Hilton is a lower midscale, long-stay hotel brand offering simplicity, consistency and convenience to guests at an attainable price point. This new product addresses a clear void in the market by targeting an underserved segment of guests who never stopped traveling, even during the height of the pandemic, and are looking for spacious apartment-style accommodation for 20 nights or more. This approach positions LivSmart Studios as a disruptive force in the extended stay market by meeting the distinct needs of longer-term guests by offering essential amenities for a great stay experience.
With average development costs of $120,000 per key and a labor model of eight to 12 staff members, LivSmart Studios has received tremendous interest from owners and developers, and they're making that interest actionable. Hilton's newest extended stay brand currently boasts more than 350 deals in various stages of negotiation.
Click play to learn more about the differentiators this new launch offers owners, developers and guests.
Episode sponsored by LivSmart Studios by Hilton: Isaac Lake